Your business is important, and beginning with a marketing strategy will prove more effective than jumping into advertising campaigns or major projects. At Advaria, business objectives and strategy come first. Beginning with a retrospective look at the current state of the business environment — and careful selection of next steps — we gain a comprehensive perspective and a results driven approach.
After the initial business analysis a thorough road map will illustrate the marketing objectives for the next 3-6-12 months. This will serve as a guide and project plan including activities, budget, and a reporting starting point for all performance metrics.
We have a plan, and can begin creative ideation for marketing concepts and campaigns, imagine a new product brand or website optimization, email and CRM scaled to ideal frequency and messaging. Paid and earned media running on all cylinders. Ongoing reporting, transparency and tracking ensures complete financial accountability. This level of marketing competency is available to any size business, for less than the cost of a single junior associate.
I highly recommend Phil. He is high value and very good at what he does. He has generated all the creative for our advertising, at a quality beyond anything we already had in place from larger agencies. He is very knowledgeable about online advertising opportunities, suggesting and securing improved media for us, targeted to our demographic. The campaign has been very visible, squarely within our (very limited) budget, and highly effective. He is very organized, a great communicator, easy to work with, and provides detailed analytics on results.Jorian Wilkins, COO, Opportunity Collaboration
Phil is a great associate on a number of different levels. His work is always well planned, complete, to the point and on time. Beyond these basics, Phil goes the extra step to provide additonal insights based on his experience. This brings to the surface aspects that may have been overlooked. As a team member, Phil brings not only competence, but a sense of humor, enjoyment, projects a positive attitude and approach that is infectious. He is a good friend and team member.David Blinn, President, ViewPoint Marketing